![]() ![]() This will help everyone in your company understand how to create names that will be consistent and easy to identify in Analytics as time goes on. This field is also required, and will need to be descriptive enough so you know what it was later on.īe Consistent! Just like the content parameter, it’s a good idea to lay out a naming convention that you would like to use. Campaign Name: This is the name of your campaign, newsletter, or email.Once again, you can use excel to help you lay out a naming convention for each type of campaign and/or medium you foresee using. You wouldn’t want to pick names like image1 and image2, because when you see those later in Analytics you won’t have any idea what they are. If they both point to the same category page on your site, but you want to know which image is clicked on more often, you can include the content parameter so you will be able to easily identify each link in Analytics.īe Consistent! If you are going to use this parameter, think about your naming structure before you start. Say, for example, you have two images on your email. This parameter should be used when you have a destination URL that can be reached through more than one link. Campaign Content: This parameter is also optional, and can help you differentiate ads or set up A/B testing.(Check out the second section of this post for tips and tricks.) While the URL builder is a fantastic tool, don’t forget about using excel to create mass URLs. This type of granular data can be used to help you optimize bids in your PPC accounts.īe Consistent! If you are going to set up a keyword level parameter in one ad group or campaign, do it for your entire account. Campaign Term: This parameter, while not mandatory, can come in very handy when you want to track your campaigns down to a keyword level.This will help keep your reporting clean in Analytics so you don’t have to run multiple filters to gather your data. It is also important to note that Analytics automatically uses ‘CPC’ to define the ad words pay per click, so use it when you define ANY pay per click medium. Campaign Medium: This is also required, and is used to define the type of marketing medium you are using such as CPC, or an email.īe Consistent! Like the campaign parameter, the medium is case sensitive.If you enter ‘Google’ for one link and ‘google’ for a second link, you will end up with two separate sources in Analytics. This is a high-level parameter so think of Google, Bing, and when filling this section out.īe Consistent! When entering this information remember that capitalization DOES matter. ![]() ![]() Campaign Source: This is required, and it represents the source where your visit came from.This can be any webpage so don’t feel like you have to start directing traffic only to your homepage. Website URL: This is where you enter the URL that you want to add the tracking parameters to.So let’s walk through what each parameter is for: The easiest way to get started is to use the Google Analytics URL builder, because it will walk you through each step, and automatically generate a URL with the additional parameters you wish to track. Want to track your Bing PPC campaigns? No problem! Want to track the clicks that come from various links in your email campaigns? No problem! All you have to do is follow these simple steps, and you will be up to your eyeballs in data that will help you better understand your customers and get you on a path to making informed decisions about all of your campaigns (PPC or otherwise). Once you have your Google Ad Words account linked with your Google Analytics account, you gain an immense amount of insight into the customer behavior and site interaction driven by your Ad Words campaigns, but what about the traffic that comes from your Yahoo! and Bing PPC campaigns, or your email campaigns? Why wouldn’t you want to know as much as possible? Especially when it’s so easy to get! ![]()
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